Google Reviews are disappearing: just a bug or something more?

Update, 12 Feb 2025

Some of our Coax customers are reporting that their Google Review count is now appearing correctly. Is your business still affected? Let us know in the chat on the right!

Are your reviews missing from your Google My Business profile?

Small businesses around the world are seemingly losing Google Reviews. It’s hurting businesses worldwide, especially Coax customers who sign up to our platform to increase their Google Reviews and get ahead of their competition.

Reviews are seemingly disappearing… or are they?

What’s happening? It seems that Google is having issues that’s causing review count to not display properly. Our own customers are currently being effected but we went in and individually counted their reviews to confirm, they’re all still there. Not only that, but we confirmed that Coax customers were seeing an accurate review count, where Google was miscounting their reviews.

Here’s a video of our CEO, Joel Fuller, counting reviews to confirm that’s what’s going on.

You’re not alone. Even our Coax customers were experiencing the glitch, but we knew it was safe to trust Coax for their review count, even if there might be a bug on Google.

See what other business owners have been saying on Google Business Profile Help

We’ve researched Google’s support pages so you don’t have to and have multiple confirmations from Google Product Experts. There’s no confirmation from Google as to when this will be resolved, which is incredibly frustrating for businesses.

Wrong Google reviews/ratings count on my Google My Business page

My business 6 reviews is disappear suddenly today 2/6/2025

Google Review Count Inaccurate

Why are my Google reviews decreasing?

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Google has provided an official response

On Tuesday, 11 February 2025 (local Australia time) Google published an official response. Victoria Kroll, a Google Employee has posted on Google Business Profile Help Centre forum confirming the following

We’re aware of an issue affecting some Google Business Profiles, causing some profiles to show lower-than-actual review counts due to a display issue. The reviews themselves have not actually been removed.

Source: https://support.google.com/business/thread/324226897?sjid=12078088786194312818-NC

There’s a solution for you right now

What can you do? Coax’s Review dashboard is correctly displaying total reviews. With our review dashboard, you can see how many reviews are actually on your profile. What’s more, you can start sending automated Google Review requests based on smarts that work for your business, all without lifting a finger.

Coax is free and here to help businesses like yours

We’re in the business of improving small business’s reputation. When this issue came to our attention, we immediately informed all of our customers to refer to their Coax Review dashboard while Google is working on a fix. Want to see how many reviews you actually have? Sign up for our free 14-day trial for a fix to Google’s problem.

This article was updated on 11 Feb 2025 with Google’s official response.