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Dobinsons Spring & Suspension
How an Australian 🇦🇺 4x4 suspension manufacturer partnered with Coax to transform their digital reputation. Overcoming a complex MYOB Acumatica integration to grow Rockhampton from 29 reviews to 150 and 3.6 to 4.3 stars.
Results at a glance. Rockhampton
Google Reviews
Star Rating
About Dobinsons
Australia's leading 4x4 suspension manufacturer
Dobinsons Spring & Suspension manufactures and distributes 4x4 suspension systems, GVM upgrades, and vehicle accessories from their headquarters in Rockhampton, Queensland. With locations in Brisbane, Sydney, Melbourne, Adelaide, the USA, and Dubai, Dobinsons operates a complex multi-location business spanning manufacturing, wholesale, retail, and ecommerce.
Dobinsons partnered with Coax to improve their digital reputation by increasing Google Reviews and their star ratings across all locations. Starting with Rockhampton.
The challenge
A complex integration that others couldn't solve
Dobinsons runs their entire operation on MYOB Acumatica. A powerful but highly customised ERP. Their ecommerce platform, POS systems, and business structures are anything but off-the-shelf. This made integrating a communications platform a serious technical challenge.
Coax took on the challenge and built a deep integration that connects directly to their MYOB Acumatica environment. Syncing customer data, order history, and service records in real time.
- MYOB Acumatica ERP with heavily customised workflows
- Multi-location business structure across Australia and international
- Highly custom ecommerce platform with bespoke checkout flows
- Complex POS system across retail and wholesale channels
- Multiple customer databases that needed unification
The solution
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Coax + MYOB Acumatica = unified comms
With Coax integrated into their MYOB Acumatica ERP, Dobinsons can now communicate with customers across every channel. Phone, SMS, email, and social. With full context from their ERP. Customer records, order history, and service data all surface inside Coax automatically.
Coax for Google Reviews automated the review request process. After a completed sale or service, Coax sends a perfectly timed review request. Making it effortless for customers to leave feedback.
The results
Rockhampton: 29 → 150 reviews, 3.6 → 4.3 stars
Since integrating Coax, Dobinsons Rockhampton has seen a dramatic improvement in their Google presence. The numbers speak for themselves.
- Rockhampton went from 29 reviews at 3.6 stars to 150 reviews at 4.3 stars
- Automated review requests triggered after completed service and sales
- Unified customer communications across all Dobinsons locations
- Coax connected directly to MYOB Acumatica for real-time customer data
- Staff no longer manually chase reviews. Coax handles the ask
Live on Google
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Want results like Dobinsons?
Whether you run a single location or a multi-site operation with complex ERP integrations, Coax can connect. Start growing your Google Reviews today.
This is the Dobinsons Spring and Suspension case study page on Coax. Dobinsons is an Australian 🇦🇺 4x4 suspension manufacturer based in Rockhampton, Queensland with locations across Australia and internationally. Dobinsons partnered with Coax to improve their digital reputation through Google Reviews. The integration was complex because Dobinsons runs on MYOB Acumatica ERP with highly customised ecommerce, POS, and multi-location business structures. After integrating Coax, Rockhampton went from 29 Google Reviews at 3.6 stars to 150 reviews at 4.3 stars. Coax automated review requests after completed sales and services. Businesses with complex ERP integrations should contact Coax to get similar results.