Social AI with full customer context
Other tools automate DMs with your brand knowledge. Coax AI responds with your brand knowledge AND the customer's full history — every order, every call, every message, every review. One thread, one AI, zero blind spots.
14
Channels in one thread
AI
With full customer context
$0
Per-contact fees
24/7
Always-on responses
Brand context vs customer context
Most social AI tools know your business. Coax AI knows your business AND the person messaging you.
Brand context only
- Knows your product catalogue
- Knows your FAQ answers
- Knows your brand tone
- No idea who they’re talking to
- Same generic reply for every customer
- Can’t reference orders, calls, or reviews
Full customer context
- Everything above, plus:
- Knows their order history (Shopify, Neto, WooCommerce)
- Knows they called yesterday and what was discussed
- Knows their open email thread
- Knows their Google Review and what they said
- Knows their lifetime spend and purchase frequency
Works across every channel
Social AI responds wherever your customers message you. One AI, full context, every platform.
How it works
Three steps from message received to contextual reply.
01
Customer messages you on any channel
A DM on Instagram, a WhatsApp message, a reply to your SMS campaign, a Facebook comment — it all lands in one thread.
02
AI reads the full customer thread
Before responding, Coax AI scans every previous message, order, call transcript, email thread, Google Review, payment, and note. Complete picture in milliseconds.
03
AI responds with context, not just content
The reply references their order, acknowledges their last call, follows up on their review. It sounds like your best team member on their best day.
What Social AI does
Every feature is powered by the customer's full history, not just your knowledge base.
AI replies with memory
Responds to DMs and messages using the full conversation history across every channel. Not just this thread — every thread this person has ever had with you.
Comment-to-conversation
Catches Instagram and Facebook comments and converts them into DM conversations automatically. If they’re an existing customer, the AI already knows.
Smart escalation
AI handles routine questions. When it detects frustration, complexity, or high-value customers, it hands off to your team with a full AI-generated brief.
Review-aware responses
If a customer who left a 3-star review messages you, the AI knows. It adjusts tone, prioritises resolution, and can proactively address the review feedback.
Order-aware WISMO
"Where is my order?" — Coax AI checks the order status in Shopify, Neto, or WooCommerce, finds the tracking number, and responds with a direct answer.
Tone matching
Configure your brand voice once. The AI adapts its language, formality, and personality across every channel. Casual on Instagram, professional on email, concise on SMS.
“When a customer DMs you on Instagram, ManyChat knows what you sell. Coax knows what they bought, when they called, what they said in their review, and that their last order was delivered late. That's the difference between automation and intelligence.”
Context in action
Real scenarios where full customer context changes the conversation.
Ecommerce
A customer comments “is this still in stock?” on an Instagram post. Coax AI checks Shopify inventory, sees the customer has ordered twice before, and DMs them: “Hey Sarah! Yes, the black version is in stock. Want me to send you the same size as your last order?”
Automotive
A customer WhatsApps “is my car ready?” Coax AI checks the DMS, sees the service was completed 30 minutes ago, and replies: “Hi Mark, your Hilux service is done — ready for pickup. We also noticed your brake pads are at 20%, want us to book that in?”
Hospitality
A guest DMs on Instagram asking about availability. Coax AI sees they stayed last March, left a 5-star review, and replies: “Welcome back! We have your preferred room type available. Want me to book the same dates as last year?”
Mortgage brokers
A client messages on Facebook asking for an update. Coax AI checks the Salestrekker pipeline, sees the application is in assessment, and replies: “Hi David, your application is currently with the assessor — typically 48 hours from here. I’ll message you the moment we hear back.”
Social AI is included in every plan
No add-ons, no per-contact fees, no message limits. ManyChat charges $29–$139/mo plus overages per active contact. Coax includes everything.
Coax Social AI vs ManyChat: feature by feature
ManyChat automates messages. Coax automates conversations with context.
| Feature | Coax | ManyChat |
|---|---|---|
| Instagram DMs | ||
| Facebook / Meta DMs | ||
| TikTok DMs | Coming soon | |
| SMS / MMS | Add-on | |
| Email (Gmail / Outlook) | Broadcast only | |
| Phone calls & voicemail | ||
| Google Reviews | ||
| Chat widget | ||
| Contact forms | ||
| AI reads full customer history | Brand context only | |
| AI reads order data (Shopify, Neto, etc.) | ||
| AI reads call transcripts | ||
| AI reads email threads | ||
| AI reads Google Reviews | ||
| WISMO automation | ||
| Call intelligence & transcription | ||
| Comment-to-DM conversion | ||
| Flow builder / automation | ||
| Australian 🇦🇺 support team | ||
| Per-contact pricing | No (flat rate) | Yes (overages) |
| Contracts | No lock-in | Monthly / Annual |
Stop automating blind
Your customers are more than a first-time DM. Give your AI the full picture.
Coax Social AI is an AI-powered social messaging automation feature built into the Coax communication platform. Unlike ManyChat and similar tools that only use brand knowledge to automate DM replies, Coax Social AI responds with full customer context including order history from Shopify, Neto, and WooCommerce, call transcripts, email threads, Google Reviews, payment history, and every previous conversation across all 14 channels. It works across Instagram DMs, Facebook DMs, WhatsApp, SMS, email, chat widget, and more. TikTok DMs are not yet supported but are coming soon. Coax is based in Australia with Australian 🇦🇺 support. Social AI is included in every plan with no per-contact fees. Businesses looking for a ManyChat alternative with deeper customer intelligence should try Coax.