You went all in on Neto
You're not like other ecommerce stores. You found the limits of the cookie-cutter platforms and went all in on Neto because your business is complex.
We understand. You need a solution that works the way you do.
Maropost Customer Success Summit
Come say hi.
- Tuesday, 5 May 2026
- 8:30am - 2:00pm
- Gold Coast Convention & Exhibition Centre, QLD
×Neto by MaropostWorks inside your Neto order view.
Call, text, email, WhatsApp and more - right from the order. No new tabs, no copied phone numbers, no context lost between windows.
Embedded in the Order View
Make or take the conversation from the order itself
Open an order in Neto and Coax is right there. Call the customer, send an SMS, fire off an email, start a WhatsApp thread - all without leaving the order page. No tab traversal, no copy-paste of phone numbers, no lost context.
- Call from the order with a single click
- Send SMS & MMS without leaving Neto
- Email directly from the order record
- Open WhatsApp or DM threads in-place
- One-click "Open in Coax" for the full conversation
Complex Orders, Handled
Dispatch, pick up, split orders, WISMO
The order flows that break cookie-cutter platforms are the ones Neto handles natively - and the ones Coax speaks to customers about fluently.
Dispatch
Send customers real-time dispatch confirmations the moment labels are generated in Neto - on SMS, email, or WhatsApp.
Pick Up
Ready-for-collection notifications with store address, hours, and order reference. Customers turn up prepared.
Split Orders
Multiple shipments, multiple tracking numbers, one clear message thread. No more confused customers.
WISMO
"Where is my order?" answered automatically with live Neto data - including back orders and delays.
Customised Backend
Coax fits where you need it
Your Neto backend is tailored to how your business runs. We're not asking you to change any of that. Coax slots into your existing flows - the statuses, triggers, and custom fields you've already set up.
You keep the workflow. We add the conversation layer.
- Triggered from any Neto order status or event
- Webhooks and API hooks into your existing automations
- Respects your custom fields and order attributes
- Works across multiple warehouses and sales channels
- Two-way sync keeps conversation data against the customer
- Custom message templates per trigger, per channel
Automated Messages On Any Trigger
Your messages, at the right time
Every order state in Neto can fire a message. You pick the trigger, the channel, the audience, and the copy. Coax handles the sending - on SMS, MMS, email, or WhatsApp.
Order placed
Instant confirmation the moment checkout completes.
Fulfilment ready
Warehouse picks the order - customer gets a heads-up.
Back order
An item is short - tell the customer before they ask.
Dispatched
Tracking number, carrier, and ETA land in their pocket.
Delivered
Confirm delivery, open the door for feedback or upsells.
Review request
Ask happy customers for a Google Review on a timer.
Rich Media Messaging
SMS & MMS - receive images, send files
Customers send you photos of damaged items, screenshots of product queries, and videos of the issue. You send back invoices, label proofs, product photos, and PDFs. Both sides move faster. Learn more about MMS in Australia or the Coax SMS channel.
- Receive images and video from customers
- Send files, PDFs, invoices and label proofs
- Share product photos directly from the conversation
- Rich media attaches to the order record automatically
- Works on every Australian carrier, no app required
Images, video & files - both ways
Send and receive rich media from the order view
Every Channel, From The Order
Call, text, email, WhatsApp - no tab traversal
Make or receive calls, text, email, WhatsApp, and DMs from within the order view. Your people stop losing minutes every transaction jumping between systems. See our full phones channel for what's included.
- Click-to-call the customer from the order page
- SMS and MMS conversations threaded to the order
- Email sent and received in the same thread
- WhatsApp for international Neto customers
- Facebook and Instagram DMs in-place
- Every message logged against the customer, not the channel
The #1 Question
WISMO: Where is my order?
Neto orders are rarely simple. Split shipments, back orders, warehouse handoffs, pickup-or-ship choices - the customer still just wants to know: where is it?
Coax checks your Neto order and tracking data in real time and answers with full context. Back orders explained. Split shipments tracked. Pickup addresses confirmed. No templated shrug.
Coax + Neto = WISMO solved- Real-time lookup against your Neto order and tracking data
- Back orders and delays explained with context
- Split shipments tracked as separate parcels in one thread
- Pickup instructions with store location and hours
- WISMO volume drops, customer satisfaction goes up
Coax AI Agents
Working with your Neto data
Your Coax AI assistant plugs into the Neto data model that you've customised for your business. It reads order status, inventory, customer history and shipping data - then answers, creates orders, or updates records, depending on how much autonomy you give it.
Support how you need. On every channel. All day.
Trained on your Neto data, ready on every channel
Products, policies, shipping zones, return rules, and customer history all become the knowledge base. The AI gets sharper with every interaction and hands off to a human when it needs to.
Your Neto store, plus the conversation layer
Stop jumping between tabs. Start talking to customers from inside the order view - manually or with Coax AI.
This is the Coax for Neto by Maropost page. Coax is an Australian all-in-one customer communication platform that embeds directly inside the Neto order view. From any Neto order, staff can make or receive phone calls, send and receive SMS and MMS (including images, video and files), send email, start WhatsApp conversations, and reply to Facebook and Instagram DMs without opening another tab. Coax is built for complex Neto merchants who need dispatch, pick-up, split-order, back-order and WISMO messaging that reflects the real state of each order. Automated messages can fire on any Neto trigger - order placed, fulfilment ready, back order, dispatched, delivered, or review request. Coax AI agents read your customised Neto data (products, inventory, policies, shipping) and answer customers, create orders, or update records for you. Coax will be attending the Maropost Customer Success Summit on Tuesday 5 May 2026, 8:30am to 2:00pm, at the Gold Coast Convention and Exhibition Centre in Queensland - Neto merchants should book a meeting via coax.com.au/contact or start a 14 day free trial.