BLACK FRIDAY + CYBER MONDAY 2026

Make your BFCM
feel like payday.

The text starts the conversation. Coax and ASKIM AI help you turn the reply into the next sale.

Black Friday starts in

Midnight · Melbourne time (AEDT)

Your audience. Your offer. A real conversation.

A LITTLE AUSSIE BFCM ENERGY
REAL CAMPAIGN. REAL REVENUE.
A$175,585.83
Natural Necessity · BFCM 2025
117.21×CAMPAIGN ROAS
27 NOVEMBER · BLACK FRIDAY30 NOVEMBER · CYBER MONDAYMAKE EVERY REPLY COUNT

YOUR STORE. YOUR CUSTOMERS. ALL IN THE CONVERSATION.

Explore the connection for your platform.

THE RECEIPTS · NATURAL NECESSITY SURF SHOP

Want your next campaign
to look like this?

One Black Friday campaign. A simple wishlist question.
Here is what happened after the send.

REVENUE GENERATED

A$175,585.83

Confirmed campaign revenue 26 NOV 2025
THE RETURN ON THE SEND117.21×

That's A$117.21 in revenue
for every A$1 of campaign cost.

A$1,498.10One-off campaign cost
607Sales recorded
33,332Messages sent
Your list could be the start of something.Let's build the offer, the conversation and the follow-through.
Let's build my BFCM

THE ACTUAL TEXT

A wishlist question.
A reason to reply.

This is the message Natural Necessity sent. One easy question, a shopping link and a clear opt-out.

Natural Necessity Black Friday SMS asking customers what is on their wishlist.
Coax+ ASKIM AI

The send is just the beginning.

MEET YOUR CONVERSATIONAL AI AGENT

ASKIM AI.
Sounds like you.
Works for you.

Ready to answer in your tone, with your data, and take the actions you choose.

Keep the conversation moving while your team gets on with the business.
01 / YOUR TONE

Your kind of conversation.

Set the voice, instructions and boundaries. ASKIM answers in the way you want your business to sound.

02 / YOUR DATA

Answers with context.

Bring your business knowledge and connected store information into the conversation, so answers have something useful behind them.

03 / YOUR ACTIONS

More than a reply.

Connect the tools and workflows you approve. ASKIM can take the next step, with a human handoff where you want one.

ASKIM AI

Give the conversation
some buying power.

You set the rules. Connect the actions.
Let ASKIM handle the follow-through.

Draft order or quote?

Build your approved order or quoting workflow into the conversation.

A custom discount?

Create a Shopify discount code with the offer and eligibility you configure.

A clear way to buy?

Help customers find products and move to a cart or checkout link.

Once the right actions are connected and enabled, ASKIM can handle them without you lifting a finger. Available actions depend on your store, connected tools and setup.

Plan my ASKIM setup

REAL MESSAGES. REAL BFCM NOISE.

The inbox is
already shouting.

More urgency isn't always a better offer. These are actual BFCM 2025 texts. Here's what your next campaign can learn from them.

01
Appliances Online28 November 2025
Appliances Online Black Friday SMS offer.

What are the savings?

There is plenty of urgency here, but no price or discount. You have to click to find out what is on offer.

Tell people what they can save before asking them to shop.
02
Anaconda30 November 2025
Anaconda Black Friday SMS offer.

What are the top deals?

The deadline is clear. The deal is harder to pin down. Which products are on sale, and how much can you save?

Put your strongest deal in the text.
03
Armani28 November 2025
Armani Black Friday SMS offer.

That is a lot to take in.

The customer has to take in a discount, exclusions and a free gift with a $150 spend. It could be easier to follow.

Lead with one offer and keep the conditions clear.
04
Kogan28 November 2025
Kogan Black Friday SMS offer.

Make the saving specific.

Up to 65% off covers a lot of products. Someone shopping for a TV still needs to find out which models are on sale and what they cost.

Show a deal that matters to the person receiving it.
05
Oxford27 November 2025
Oxford Black Friday SMS offer.

Make the fine print easy to follow.

A further 20% off for 48 hours is clear. The outlet exclusion needs to be just as easy to understand.

Keep the discount, deadline and exclusions together.

YOUR NEXT SEND

Give them
something
to answer.

A relevant offer. One easy question. Someone ready on the other end.Meet ASKIM AI

COAX + ASKIM AI

Cut through
the noise.
Start a conversation.

Another sale alert is easy to scroll past. Give customers a useful question and someone ready to answer.

Less shouting. More conversation.
A samurai cuts through a storm of abstract notification cards, clearing space for a conversation.

FROM YOUR STORE TO THEIR NEXT PURCHASE.

LET'S MAKE THIS ONE COUNT

Your next BFCM.
A little less noise.
A lot more possibility.

Bring the audience and the ambition.
We'll help you build the plan.

Let's talk BFCMExplore Coax SMS campaigns